Abstract: Many small and midmarket companies have strong growth ambitions – and can lead their industry in capturing new markets and segments. However many companies suffer by their lacking business management and IT systems, ranging from lacking standards and bestpractices, through failing digitization capabilities to insufficient globalization capabilities. This not only leads to decreased TCO and ROI but also to seriously endangering the company lifespan. With SAP Business ByDesign we offer an excellent Cloud ERP platform with a sweetspot for midmarket companies in many industries. With thousands of customers in over 100 countries, this platform has proven to be an excellent accelerator for business improvement.
Richard P. Nagel
Director Presales SAP Business ByDesign, SAP
Richard graduated at CERN, Geneva in 1989 as one of the developers in a projet which eventually delivererd the World Wide Web. Starting his career in 1990 at IBM (NL, US) followed by Ricoh (NL, BE) he joined SAP Netherlands in 1997 as a presales in Internet technology – focusing on SupplyChainManagement and ERP. Between 2005 and 2015 Richard headed the sales and business development for new industries in NL, both at SAP and after his move into a SAP Partner in 2007. Since 2011 Richard has his focus on SAP Business ByDesign – which made him return to SAP in 2015. Based out of SAP Netherlands Richard holds responsibility in EMEA/MEE for ByDesign presales. Being a solution champion in ByDesign, Richard mainly focusses on Nordics and Baltics.